3A Composites USA is pleased to announce that Herb Larsen has joined the Alucobond aluminum composite material (ACM) sales team as southwest district sales manager.

Larsen has 35 years’ experience in the sales and marketing of building construction products for the architectural market, including serving for 10 years as vice president of sales and marketing for Alucobond when the ACM line was owned by Alcan Composites and headquartered in St. Louis. Most recently, Larsen served as president and general manager of Trespa North America Ltd.

As 3A Composites’ southwest district sales manager, Larsen will be responsible for Alucobond sales to the architectural markets in Southern California, Colorado, Arizona, New Mexico and Nevada.

Alucobond – “The Name Says It All” – is manufactured in the United States in the Benton, Ky., plant of 3A Composites.  The 3A Composites USA headquarters are based in Statesville, N.C.

About 3A Composites 3A Composites employs 2,700 employees in 21 locations in Europe, the Americas and Asia. It is active in manufacturing and commercializing lightweight products for architecture, visual communication, transportation, industrial and wind energy markets. Its well known brands ALUCOBOND®, DIBOND®, FOREX®/SINTRA®, GATOR®, KAPA®, FOME-COR®,ALUCORE®,AIREX® and BALTEK® are the category leaders in the markets served.

® Alucobond is a registered trademark of 3A Composites USA.